Fragrances play an important role in our daily lives, shaping our sensory experiences and evoking emotions, memories, and even behaviors. From the comforting smell of your favorite laundry detergent to the refreshing scent of your partner's perfume, these carefully crafted compositions enhance our day-to-day experiences. Beyond pleasure, they also serve functional purposes—masking unpleasant odors and enhancing product appeal. A massive industry, fragrances are set to grow from $50.46 billion in 2024 to $77.53 billion by 20321. Despite this growth, the fragrance manufacturing industry as well as related industries that use fragrances in their products have been under mounting pressure to innovate in the face of changing consumer preferences and an evolving regulatory landscape. While it is evident that the fragrance industry must find solutions to align with new consumer values and regulations, the path forward has remained uncertain. At NobleAI, we believe that Science Based AI (SBAI) is the revolutionary approach needed to overcome these challenges and develop the next generation of fragrances and fragranced products.
Consumer preferences and new industry pressures
A rise in conscious consumerism is driving a shift in purchasing behavior2. Thanks to the internet, consumers are more informed than ever about the impact of their purchasing choices. Modern shoppers are demanding more transparency about things like sustainability (carbon footprint, water usage, and waste production), and ethical sourcing (non-destructive farming and fair labor practices) from their favorite brands. According to a recent 2022 survey, 74% of consumers prefer sustainable fragrances3. This, paired with a concern for the safety of consumer products4, is driving consumers to carefully consider what they bring into their lives and homes. These expectations are placing pressure on the industry to develop products with ethically sourced, eco-friendly, and non-toxic ingredients without compromising on quality or performance.
Irrespective of consumer trends, regulatory agencies are always working to critically evaluate the safety of ingredients to protect public health. Fragrance chemicals and formula components have been connected to a number of serious adverse health effects, including migraines, cancer, endocrine disruption, and neurotoxicity5. As new scientific evidence emerges connecting an ingredient to potentially harmful effects, regulatory bodies respond by re-evaluating and updating their safety guidelines. While these decisions are technically market agnostic, increased public attention is often in response to new scientific findings, meaning that consumer trends, public attention, and regulations are inextricably connected. It is therefore beneficial for companies to stay up-to-date with the latest research and media attention surrounding their products and ingredients.
The Complexity of Fragrance Development and Product Formulations
The development of fragrance molecules has historically been a time-intensive and laborious process with lengthy research cycles and only increasingly complex material discovery and product formulation. Developing a new scent involves understanding intricate interactions between numerous different molecules and human olfactory responses. Each compound can affect the overall profile in different and complex ways, which is further complicated by our individual perception of fragrances that involves not just biological systems but also psychological and cultural factors. This complexity is compounded by rigorous safety and regulatory considerations, as each new fragrance molecule must be thoroughly tested to ensure that it is safe for inhalation. This process is costly and time intensive, requiring significant lab work, product formulation, safety testing, and consumer trials.
Once a new fragrance formulation has been developed, companies must determine how to best incorporate them into their own product formulations. These products, like personal care & cosmetics, perfumes, cleaning agents, and air fresheners - to name a few - must go through their own development cycle to not only achieve their desired performance, but also to deliver the fragrance in a pleasing way.
Developing a delightful fragrance and incorporating it correctly into the final product can be costly and time consuming. Ways to accelerate fragrance and product formulations would therefore save time, money, and effort for all parties involved.
Science-Based Artificial Intelligence for Overcoming Industry Challenges
Machine learning and artificial intelligence are revolutionizing the way that we solve complex and multi-dimensional problems like the ones faced by the fragrance industry. At NobleAI, we take machine learning a step further by integrating scientific principles into our models. This approach, called Science-Based AI (SBAI), improves the predictive quality of a model so valuable insights and predictions can be gained in the shortest time possible.
The NobleAI Visualizations, Insights, and Predictions (VIP) Platform empowers your product development and formula optimization needs using cutting-edge SBAI models. As part of our VIP Platform, we have developed specialized Risk Assessment and Ingredient Replacement (RAIR) workflows that help you identify any molecules in your formulations that are potentially hazardous and find suitable replacements without compromising product performance. The VIP platform offers other versatile ways to leverage your own data for product development and reformulation, for example with multi-property optimization models to create formulations with specific sensory profiles, optimal odor detection thresholds, and minimal toxicity. To learn more about our VIP Platform and RAIR workflows, read our Product Reformulation Accelerated by Science-Based AI eBook.
Work with us to accelerate your fragranced product development, whether you are looking to stay ahead of regulations, want to create new products, or reformulate your current products to be more economical, sustainable, or performant. Schedule a discovery call, visit our website, or contact us today!
Citations:
- https://www.fortunebusinessinsights.com/perfume-market-102273
- https://www.forbes.com/sites/annefield/2023/11/30/conscious-consumer-spending-could-be-at-a-tipping-point/
- https://www.sensegen.com/news/sensegen-unveils-natural-fragrance-survey--results-for-2022-world-perfumery-congress/
- https://www.nsf.org/news/most-americans-are-concerned-about-the-safety-of-many-consumer-products
- Rádis-Baptista, Gandhi. "Do synthetic fragrances in personal care and household products impact indoor air quality and pose health risks?." Journal of xenobiotics 13.1 (2023): 121-131.
Fragrances play an important role in our daily lives, shaping our sensory experiences and evoking emotions, memories, and even behaviors. From the comforting smell of your favorite laundry detergent to the refreshing scent of your partner's perfume, these carefully crafted compositions enhance our day-to-day experiences. Beyond pleasure, they also serve functional purposes—masking unpleasant odors and enhancing product appeal. A massive industry, fragrances are set to grow from $50.46 billion in 2024 to $77.53 billion by 20321. Despite this growth, the fragrance manufacturing industry as well as related industries that use fragrances in their products have been under mounting pressure to innovate in the face of changing consumer preferences and an evolving regulatory landscape. While it is evident that the fragrance industry must find solutions to align with new consumer values and regulations, the path forward has remained uncertain. At NobleAI, we believe that Science Based AI (SBAI) is the revolutionary approach needed to overcome these challenges and develop the next generation of fragrances and fragranced products.
Consumer preferences and new industry pressures
A rise in conscious consumerism is driving a shift in purchasing behavior2. Thanks to the internet, consumers are more informed than ever about the impact of their purchasing choices. Modern shoppers are demanding more transparency about things like sustainability (carbon footprint, water usage, and waste production), and ethical sourcing (non-destructive farming and fair labor practices) from their favorite brands. According to a recent 2022 survey, 74% of consumers prefer sustainable fragrances3. This, paired with a concern for the safety of consumer products4, is driving consumers to carefully consider what they bring into their lives and homes. These expectations are placing pressure on the industry to develop products with ethically sourced, eco-friendly, and non-toxic ingredients without compromising on quality or performance.
Irrespective of consumer trends, regulatory agencies are always working to critically evaluate the safety of ingredients to protect public health. Fragrance chemicals and formula components have been connected to a number of serious adverse health effects, including migraines, cancer, endocrine disruption, and neurotoxicity5. As new scientific evidence emerges connecting an ingredient to potentially harmful effects, regulatory bodies respond by re-evaluating and updating their safety guidelines. While these decisions are technically market agnostic, increased public attention is often in response to new scientific findings, meaning that consumer trends, public attention, and regulations are inextricably connected. It is therefore beneficial for companies to stay up-to-date with the latest research and media attention surrounding their products and ingredients.
The Complexity of Fragrance Development and Product Formulations
The development of fragrance molecules has historically been a time-intensive and laborious process with lengthy research cycles and only increasingly complex material discovery and product formulation. Developing a new scent involves understanding intricate interactions between numerous different molecules and human olfactory responses. Each compound can affect the overall profile in different and complex ways, which is further complicated by our individual perception of fragrances that involves not just biological systems but also psychological and cultural factors. This complexity is compounded by rigorous safety and regulatory considerations, as each new fragrance molecule must be thoroughly tested to ensure that it is safe for inhalation. This process is costly and time intensive, requiring significant lab work, product formulation, safety testing, and consumer trials.
Once a new fragrance formulation has been developed, companies must determine how to best incorporate them into their own product formulations. These products, like personal care & cosmetics, perfumes, cleaning agents, and air fresheners - to name a few - must go through their own development cycle to not only achieve their desired performance, but also to deliver the fragrance in a pleasing way.
Developing a delightful fragrance and incorporating it correctly into the final product can be costly and time consuming. Ways to accelerate fragrance and product formulations would therefore save time, money, and effort for all parties involved.
Science-Based Artificial Intelligence for Overcoming Industry Challenges
Machine learning and artificial intelligence are revolutionizing the way that we solve complex and multi-dimensional problems like the ones faced by the fragrance industry. At NobleAI, we take machine learning a step further by integrating scientific principles into our models. This approach, called Science-Based AI (SBAI), improves the predictive quality of a model so valuable insights and predictions can be gained in the shortest time possible.
The NobleAI Visualizations, Insights, and Predictions (VIP) Platform empowers your product development and formula optimization needs using cutting-edge SBAI models. As part of our VIP Platform, we have developed specialized Risk Assessment and Ingredient Replacement (RAIR) workflows that help you identify any molecules in your formulations that are potentially hazardous and find suitable replacements without compromising product performance. The VIP platform offers other versatile ways to leverage your own data for product development and reformulation, for example with multi-property optimization models to create formulations with specific sensory profiles, optimal odor detection thresholds, and minimal toxicity. To learn more about our VIP Platform and RAIR workflows, read our Product Reformulation Accelerated by Science-Based AI eBook.
Work with us to accelerate your fragranced product development, whether you are looking to stay ahead of regulations, want to create new products, or reformulate your current products to be more economical, sustainable, or performant. Schedule a discovery call, visit our website, or contact us today!
Citations:
- https://www.fortunebusinessinsights.com/perfume-market-102273
- https://www.forbes.com/sites/annefield/2023/11/30/conscious-consumer-spending-could-be-at-a-tipping-point/
- https://www.sensegen.com/news/sensegen-unveils-natural-fragrance-survey--results-for-2022-world-perfumery-congress/
- https://www.nsf.org/news/most-americans-are-concerned-about-the-safety-of-many-consumer-products
- Rádis-Baptista, Gandhi. "Do synthetic fragrances in personal care and household products impact indoor air quality and pose health risks?." Journal of xenobiotics 13.1 (2023): 121-131.
