One company was facing stiff competition when a rival introduced a new product directly targeting one of their key business areas. To respond quickly, the company turned to the Noble Visualization & Insights Platform to identify a preferable alternative. Within a couple of months, the Platform had helped the company identify their target formulation and bring their new product to market, outpacing their competitors and securing their position in the market.

Reformulating a product to meet new sustainability standards often involves a significant investment of time and money. The Noble Visualization & Insights Platform can streamline this process by quickly analyzing existing ingredients and identifying potential replacements. Then, rapidly test different combinations of ingredients to identify a sustainable alternative that maintains the same performance as the original product.